The No Fire Today Remix is most apposite an example of how remix works as a creative strategy of reusing found material.
No Fire Today Remix demonstrates the creative possibility that accessible and user-friendly digital sampling and mixing tools afford to people who would otherwise never be able to author something.
To show the difference between intertextuality and remix, let us consider the following example.
The image shows Obama conversing with Putin over the phone, Obama asking what Putin will have for Thanksgiving dinner, the response being "Turkey".
One will fail to understand the pun/joke unless already acquainted with the context. And that is the recent (25 November 2015) downing of a Russian bomber by Turkish figure jets. Reports say that the Turkish shot the Russian airplane for allegedly entering Turkish airspace for as short as 10 seconds, which angered Russian President Putin who threatened a swift and harsh response.
‘Remix is an essential act of RW creativity. It is the expression of a freedom to take “the songs of the day or the old songs” and create with them’ (Lessig 56). One 2014 club hit neatly illustrates this principle: songwriter, producer, remixer, and DJ, Edu Imbernon collaborates with vocalist and producer Sutja Gutiérrez who sings the lyrics from English rock band Joy Division’s 1979 Candidate (1), retaining the essential sounding, reminiscent of Depeche Mode’s early work, but over a completely different musical arrangement: the rock/new wave sound has been replaced by a progressive techno beat, where the new composition’s title is Your Rules (2), which is a phrase from the original lyrics. Your Rules ‘does not compete with or weaken the market for the creative work that gets remixed’ (Lessig 56): Your Rules both complements and compliments Candidate.
You have probably seen that cool series of Volvo Truck adverts where stunning experiments are being performed live to demonstrate the stability and reliability of the trucks. One of them was the Epic Split where Jean-Claude Van Damme performs a split standing between two Volvo trucks moving backwards and slowly drifting apart.
This advert stirred quite a bit of attention and soon a Hungarian CGI company released a parody video called Greetings from Chuck (The Epic Christmas Split). In it, the action star is performing a split standing on the wings of two jets flying high in the air. But that is not all - on Chuck Norris' shoulders are standing ten soldiers in combat uniform making a Christmas tree!
Van Damme's response soon followed in the Zero Gravity Split. In the video, Van Damme performs his epic split standing on the wings of two satellites orbiting the Earth. Can you go more epic than this?
Page 1 of 2