The No Fire Today Remix is most apposite an example of how remix works as a creative strategy of reusing found material.

No Fire Today Remix demonstrates the creative possibilities that accessible and user-friendly digital sampling and mixing tools afford to people who would otherwise be excluded from active participation in culture.

 

The video consists of three parts: the first one (0:00–0:19 min) is the original 2016 news broadcast interview (fragments from it[1]) with a Michelle Dobyne, a Tulsa, Oklahoma resident, who escaped a fire in her apartment building; the second part (0:20–1:18 min) is a music plus video remix of the interview; and the third part (1:19–1:40 min) is a mashup of the same. Enhancing Michelle’s funny appearance is her hilarious way of reporting the incident in a dramatic accent, which caught the attention of millions of viewers. A Huffington Post article on it is titled ‘The Building Is On Fire!’: Woman’s Epic Retelling Of Apartment Blaze Goes Viral and its subheading reads: ‘Autotuned versions of the interview are already available’ (Mosbergen). Using autotune[2], DJ B-Phisto deconstructed the recording into word- or phase-long speech samples that he then looped and overlaid with suitable sound samples to produce a 60-second music video for a ‘song’ in the twerk substyle of the bounce music style, itself a member of the hip hop genre. He then spliced the remix with fragments from other songs, films, and even two recordings of goats bleating to cerate a 21-second mashup of the remix. The result is spectacular and entertaining – it has attracted 874,000 views on YouTube. DJ B-Phisto’s remix, which is my favourite, has performed significantly worse than, for example, Schmoyoho’s, which has generated 11,876,761 views at the time of writing this[3].

 

[1] The full interview is available here: https://www.youtube.com/watch?v=KikI_ttYzC4

[2] A proprietary device to measure and alter pitch in vocal and instrumental music, both recorded and performed live. Read more here: https://en.wikipedia.org/wiki/Auto-Tune

[3] Date: 14 September 2021. Link to video on YouTube: https://www.youtube.com/watch?v=XpSOWfFtKJE